Automated computing machinery that agnostically augments a customer relationship management (“CRM”) application, including a leadership hub with computer memory configured according to a logical table, with logical columns identifying sales campaigns and a column identifying tele-agents, including also logical rows, each row representing an assignment of a tele-agent to work on a sales campaign; and a campaign management portal with computer memory configured according to a logical table, with logical columns identifying sales campaigns and a column identifying display templates, including also logical rows, each row associating a sales campaign and a display template comprising at least one sales campaign question and an answer form for the question; the leadership hub and the campaign management portal operative to display the template as an overlay of a web page of a CRM.