Various embodiments comprise systems, methods, architectures, mechanisms and apparatus for optimizing the delivery of multicast messages to a set of targeted (receiver) devices via a low power wide area (LPWA) network such as by minimizing a number of gateway devices in a set of gateway devices needed to reach the target devices, by optimizing the use of radio communication resources to minimize costs associated with using metered backhaul network services (e.g., costs associated with using cellular network backhaul services), by maximizing the resiliency, speed, or synchronization of the set of gateway devices, by favoring operator-owned resources, or by achieving other goals consistent with operator policies, preferences and other considerations.