Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for facilitating analyzing media items and to filter inappropriate media items before distribution to the users. In one aspect, a method includes partitioning digital media items such as videos into segments and/or scenes, and classifying the segments into predetermined classes such as “Violence”, “Conversation”, “Street”, “Nudity”, “Animation”. After classifications have been assigned, the segments are clustered and/or grouped together before presenting the segments belonging to a particular cluster to a rating entity in a single user interface, for further evaluation. After evaluation, the segments of the media items that were approved by the rating entity are used to identify media items for which all the segments were approved by the rating entity before distributing the media items to the users.