A method of labelling features for image recognition and an apparatus thereof are provided. The method includes inputting an image to be recognized to an image recognition model to obtain a classification result; obtaining a plurality of recognized features and positions of the recognized features from the image to be recognized based on activation maps respectively corresponding to a plurality of preset features in the classification result; and labelling the recognized features and the positions of the recognized features activating the classification result. Accordingly, the features determined by the image recognition model can be showed clearly by the method of labelling features for image recognition and the apparatus thereof.