An information processing apparatus includes a means for storing coating material information on coating material, and tactile sensation information in which the tactile sensation when each coating material is applied to the skin is recorded, the coating material information and the tactile sensation information is associated with each other, a means for acquiring search criteria for at least one of tactile sensations and textures, identifying at least one tactile sensation information corresponding to the acquired search criteria, and a means for presenting the coating material information associated with the identified tactile sensation information.