Systems and methods for providing greater granularity and updatability to network profiles. The system can include a subscription management application program interface (SMA) to receive setup information, user preferences, software, hardware, and firmware updates from a user cell phone, computer, or smart device (collectively, end-point) regarding what features the user wishes to access. The SMA can access a profile lookup table to identify a profile with the requested attributes. A subscription management module (SMM) can receive this information from the SMA and retrieved the profile requested by the SMA from a repository of profiles. The SMM can then download or activate the profile with features that match, or most closely match, the requested features onto the end-point. The system can enable providers to ship phones with no network profiles. The system can also enable profiles to be updated based on changes in user preferences, updates, or other changes.