Method for delivering content comprising the steps of: (i) generating and storing website content experiences, and storing a respective weighting for each experience; (ii) offering the stored website content experiences based on its weighting, and storing a record of the website content experience offerings; (iii) receiving user-initiated website content actions from the computer devices; (iv) storing the user-initiated website content actions from the computer devices in relation to the website content experience offered; (v) analysing the user-initiated website content actions in relation to the record of website content experience offerings to determine a frequency of website content experience actions in relation to a frequency of website content experience offerings, and (vi) adjusting the stored weighting of a website content experience in response to the determined frequency of website content experience actions in relation to the frequency of website content experience offerings satisfying a criterion and an associated statistical significance criterion.