A computing system can execute a correlation model to determine correlation values for health assertions, where the correlation value for each health assertion indicates a level of correlation between the health assertion and one or more actual health outcomes. Actual health outcomes are provided by control group users who have also provided responses, either correct or incorrect, to each of the health assertions. The computing system may then provide users with a health trivia session comprised of these health assertions, and based at least in part on the performance of the user during the trivia session, generate a health profile for the user.