Aspects of the present disclosure relate to enhancing reading retention of users reading electronic text. A set of user data associated with a user currently reading electronic text on a device is received, the set of user data indicative of a reading retention of the user. The set of user data is analyzed to determine whether a retention enhancement action should be issued. In response to a determination that a retention action should be issued, the retention enhancement action is issued at the device the user is currently reading electronic text on.