A computer system detects that a first user has selected an element corresponding to accessing a checkout page of a merchant. Based on detecting that the first user has selected an element corresponding to accessing the checkout page of the merchant, the computer system determines if one or more merchant criteria associated with the merchant have been met. Based on determining that the one or more merchant criteria associated with the merchant have been met, the computer system causes a promotional payment button to be rendered on the checkout page of the merchant displayed on a device of the first user.