A method of controlling transaction velocity limits including: generating a transaction control criterion associated with a parameter; receiving a transaction message associated with a transaction request; analyzing the data associated with the parameter with respect to the transaction control criterion associated with the parameter; automatically generating and communicating at least one of: a processing request message associated with the transaction request if data associated with the at least one parameter in the transaction message does not satisfy the transaction control criterion associated with the at least one parameter, and a rejection response message if data associated with the at least one parameter in the transaction message does satisfy the transaction control criterion associated with the at least one parameter; and generating update data associated with the parameter. A system and computer program product for controlling transaction velocity limits is also disclosed.