Embodiments of the present invention provide a method, program, and apparatus that may identify a device by using a virtual code generated based on a unique value of a chip inside a device without a separate procedure for identifying the device. Furthermore, embodiments of the present invention provide a method, program, and apparatus that may generate a virtual code, which is not matched with any other code, whenever a code for identifying a device is requested. Moreover, embodiments of the present invention provide a method, program, and apparatus for identifying a device that may add and use only an algorithm without changing a conventional process.