A golf ball alignment device includes a golf ball having an exterior surface. Indicia is disposed on the exterior surface of the golf ball. The indicia include first and second line segments extending along a portion of the golf ball at a spaced interval. The spaced interval is narrower at a first end of each line segment than at a second end of each line segment such that the line segments converge from the second end of the line segments to the first end of the line segments. The indicia provide an alignment reference on the golf ball for a user to align the line segments with at least one of an intended direction of travel of the golf ball and a club head used to strike the ball in the intended direction of travel.