An information processing apparatus characterized by comprising: at least one wireless communication means capable of executing a plurality of communication modes that include a first communication mode in which the wireless communication means communicates information concerning a predetermined service to be provided to an external apparatus with the external apparatus; basic configuration means for deciding whether to assign an IP address used for a second communication mode different from the first communication mode to the wireless communication means; and communication mode setting means for setting the IP address for the wireless communication means regardless of a decision by the basic configuration means if the first communication mode is enabled.