Systems and methods of a search engine for interacting with a computer user as a conversation bot at the direction of the computer user. The search engine provides the computer user with the ability to selectively direct the search engine to interact with the computer user as a conversation bot. In interacting as a conversation bot, upon receive a request from the computer user, the search engine/conversation bot identifies an intent of the request, maps the intent to an action, and carries out the action on behalf of the computer user.