Introduced here are computer programs and associated computer-implemented techniques for broadcasting social media sessions via an entertainment platform, such as a broadcast television network. More specifically, the technologies described herein relate to broadcasting interaction sessions involving a host (also referred to as a “communicator”) and one or more participants. An entertainment platform may contact the host or another person associated with the host, such as an agent, manager, family member, or friend, to seek permission to broadcast the session to its audience. An example of an entertainment platform is a broadcast television network. The host then closes a deal with the entertainment platform, whereby the entertainment platform has the rights to simulcast the session to its television viewers in real time, replay the session to its television viewers at later times, or both.