A multimedia content selection system includes at least one processor executing instructions for performing operations. The operations include receiving a playback request from a playback unit, including a content identifier, providing, to the playback unit, a manifest with at least a set of content segment identifiers based on the content identifier, each content segment identifier identifying a content segment associated with a content stream, receiving a content stream request comprising one of the content segment identifiers, and selecting a segment for playback from the content segment associated with the received content segment identifier, determined using a set of content selection rules.