In one example, the present disclosure describes a device, computer-readable medium, and method for automating the end-to-end deployment of applications in a data center. For instance, in one example, a set of characteristics is extracted from an electronic signal. The set of characteristics pertains to an application to be deployed in a data center. A load balancer on which to deploy the application is automatically selected, based at least in part on the set of characteristics. A workflow is automatically generated for deployment of the application on the load balancer. The workflow coordinates actions among a plurality of computing resources of the data center that are used to configure the application according to the set of characteristics.