Embodiments of the present invention provide systems, methods, and computer storage media for facilitating user-centric identity management. In this regard, various aspects of identity management are designed to be more transparent to users to bolster user assurance with respect to “behind-the-scenes” procedures of identity management. Generally, indications of data flow between service providers, identity providers, and/or user devices can be provided to the user device for presentation to the user. As a result, visual representations of data flow, notifications of data flow, or the like, can be presented to the user to expose various aspects of identity management. In some embodiments, users may be able to control aspects of identity management, for example, by confirming or preventing data flow between providers.