An electronic watch includes a motor including a coil, a driver controlled to an ON state for supplying a driving current to the coil and an OFF state for not supplying the driving current, a driver controller configured to control the driver to the ON state or the OFF state depending on a value of a current flowing through the coil, and a polarity switcher configured to switch a polarity of the driving current when a prescribed condition is satisfied after detecting that an ON time, which is a duration of the ON state of the driver controller, reaches a maximum.