Invention Grant
- Patent Title: Methods and systems to increase accuracy of eye tracking
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Application No.: US16999764Application Date: 2020-08-21
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Publication No.: US11295476B2Publication Date: 2022-04-05
- Inventor: Rafael E. Alonso
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06T7/80
- IPC: G06T7/80 ; G06K9/00 ; G06F3/01 ; G06T7/73

Abstract:
Systems and methods to monitor and interact with users viewing screens are disclosed. An example system includes a sensor to gather gaze data from a user viewing images on a display. The display has spatial coordinates. The system includes a processor communicatively coupled to the display and the sensor. The processor determines a first gaze location having first spatial coordinates based on the gaze data and calibration settings associated with determining gaze locations. The processor alters a portion of the display at or near the first gaze location. After the portion of the display has been altered, the processor determines a second gaze location having second spatial coordinates based on the gaze data and the calibration settings. The processor performs a comparison of the first gaze location to the second gaze location. If the comparison does not meet a threshold, the processor updates the calibration settings based on the comparison and determines a third gaze location having third spatial coordinates based on the gaze data and the updated calibration settings.
Public/Granted literature
- US20200380728A1 METHODS AND SYSTEMS TO INCREASE ACCURACY OF EYE TRACKING Public/Granted day:2020-12-03
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