Invention Grant
- Patent Title: Digital advertising system and method
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Application No.: US15608096Application Date: 2017-05-30
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Publication No.: US11295344B2Publication Date: 2022-04-05
- Inventor: Seth Bell , Justin Viles , Ben Voltz , James Voltz , Bruce Buchanan
- Applicant: Rokt Pte Ltd
- Applicant Address: SG Singapore
- Assignee: Rokt Pte Ltd
- Current Assignee: Rokt Pte Ltd
- Current Assignee Address: SG Singapore
- Agency: Davidson Berquist Jackson & Gowdey, LLP
- Priority: AU2012905431 20121212,AU2013900836 20130311,AU2013228001 20130911
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
A computer system for providing digital advertiser referrals comprising a third party referral provider operable to maintain a store of digital referral objects, each digital referral object associated with an advertiser for referral to a consumer. The third party referral provider being further operable to engage with a consumer while the consumer is accessing digital content on a publisher site subscribing to the third party referral provider by way of a computer presentation interface, such that once the consumer has engaged with the third party referral provider, the third party referral provider is operable to refer one or more of the advertisers to the consumer through presentation of an associated digital referral object on the presentation interface.
Public/Granted literature
- US20170262897A1 Digital Advertising System and Method Public/Granted day:2017-09-14
Information query