Examples for a prospect assessment system are provided. The system may receive a query from a user and obtain prospect data from a plurality of data sources. The system may create a plurality of prospect clusters. The system may determine a cluster significance value. The system may determine a prospect churn value. The system may determine a set of significant prospect clusters from among the plurality of prospect clusters having the cluster significance value and the prospect churn value above a threshold value. The system may determine a prospect pattern matrix including a plurality of patterns from the set of significant prospect clusters. The system may identify a set of products for each of the plurality of patterns. The system may determine a prospect profile for each of the plurality of patterns. The system may generate a prospect assessment result based on the prospect profile for the resolution of the query.