A conversational and live interactions development and marketplace distribution system and process are disclosed for the purpose of enhancing customer engagement experiences by implementing lead/customer engagement and call-to-action strategy in social media advertisement, digital marketing, and customer success. The conversational and live interactions development and marketplace distribution system includes a stateful network of live interaction plug-ins that are triggered on demand and on-the-fly from inside social media, applications, or messaging channels. The conversational and live interactions development and marketplace distribution system provides a platform for development of conversational and live interaction plug-ins, chatbots, and smart human chat components. The conversational and live interactions development and marketplace distribution system hosts a cloud marketplace for distribution of conversational and live interaction plug-ins, chatbots, and smart human chat components.