A software management device includes a display which is a section that displays a product list showing a software product satisfying a predetermined condition, and displays a product list including an item indicating a registered face-to-face selling product which is sold on a face-to-face basis and for which license information has been registered, in a case where the registered face-to-face selling product satisfies the predetermined condition, and a controller that non-restrictively receives a user operation with respect to an on-line selling product, which is a software product sold on line, in a case where the user has an on-line purchase right, and restrictively receives a user operation with respect to the registered face-to-face selling product in a case where the user does not have the on-line purchase right.