Determining a sentiment associated with a navigation path includes determining a cumulative sentiment score indicative of sentiment of web-based content previously viewed by a user; and iteratively performing: a) analyzing a sentiment of a next web-based content navigated to by the user to determine a content sentiment score; b) determining whether the cumulative sentiment score is different than the content sentiment score; c) notifying the user when the cumulative sentiment score is different than the content sentiment score; and d) updating the cumulative sentiment score based on the content sentiment score.