A method and system of improving the detection and utilization of attributes of a user. A query is sent to a device operated by a user. The query includes a query database having a plurality of query tags corresponding to expected attributes of a target user and a numerical value associated with each of the plurality of query tags. A plurality of attributes of the user of the device is detected. Data corresponding to the detected plurality of attributes of the user and a response from the user related to the query is received. The numerical value associated with each of the plurality of query tags that corresponds with each of the detected plurality of attributes and creating a new query tags is incremented.