An object is to provide a technique capable of appropriately notifying a driver of information on an estimated destination even when the estimated destination is relatively far from the current position. The notification control apparatus includes an acquisition unit and a control unit. The acquisition unit acquires passage probability information and current position information. The control unit makes the notification unit notify of a content within a range defined by a distance previously associated with a probability of the passage probability information and a current position of the current position information based on the passage probability information and the current position information acquired by the acquisition unit.