A heating device includes a heat irradiator configured to heat a sheet on which a liquid is applied and is conveyed in a conveyance direction, an ultraviolet irradiator on a downstream of the heat irradiator in the conveyance direction, the ultraviolet irradiator configured to heat a portion of the sheet, and a circuitry configured to control an output of the heat irradiator and an output of the ultraviolet irradiator based on a thickness of the sheet.