Systems, methods, and computer-executable instructions for verifying a chat bot. Registration information for the chat bot is received that includes keywords. Queries are submitted to the chat bot and responses to the queries are received. The responses are classified using a classifier. Verification that the responses are classified as approved responses are done. The registration information is stored and the registration of the chat bot is completed based upon the verified responses. A search query that includes a search keyword is received. The search keyword is matched to the keywords associated with the chat bot. Search results that include a link to the chat bot that are based upon the search query are provided.