Examples described herein generally apply color transforms to visual content. A set of color transforms in a graphics pipeline that are requested by a plurality of applications can be determined. At least one of the set of color transforms or an ordering of the set of color transforms can be modified, based on one or more arbitration rules, to generate an arbitrated set of color transforms. The visual content can be generated for display based at least in part on applying the arbitrated set of color transforms in the graphics pipeline.