An apparatus, system and method are provided for facilitating commerce. An audio query describing information requested by the user is received. The audio query is processed to identify at least one category corresponding to the information requested by the user. At least one selected from the group of an image, audio data, and textual information to be presented on a user interface of the device is transmitted over the network connection. The at least one of the image, the audio data, and the textual information is associated with the identified at least one category in response to the received audio query describing the information requested.