Aspects directed towards steering of roaming (SoR) are disclosed. In one example, a communication from a public land mobile network (PLMN) is received by a user equipment (UE) in which the communication indicates an acceptance of a UE registration with the PLMN. This example further includes performing a determination of whether an SoR indicator associated with a home PLMN (HPLMN) is embedded within the communication. The UE then manages PLMN selection according to the determination. In another example, a UE is configured to operate according to an SoR configuration in which the UE is configured to ascertain whether an SoR indicator is embedded within a communication from a PLMN. An SoR indicator associated with an HPLMN is then generated and subsequently transmitted from the HPLMN to the UE via the PLMN.