There is provided a transmission apparatus including circuitry and a transmitter. The circuitry is configured to generate a video stream that switches between transmission video data of a plurality of types. The plurality of types of the transmission video data has different opto-electronic conversion characteristics. The circuitry is configured to insert conversion characteristic information into a multiplexed stream that includes the video stream. The conversion characteristic information indicates the type of one of the transmission video data included in the video stream. The circuitry is configured to insert display switch information of a switching picture into the video stream. The transmitter is configured to transmit the multiplexed stream that includes the video stream.