A method of associating an electronic message social profile with electronic messages. The method comprises identifying a plurality of users having a social affinity to one another, tagging each of a plurality of electronic messages received at a plurality of messaging accounts of the plurality of users with at least one user behavior tag indicative of a behavioral messaging action performed by one of the plurality of users, identifying a cluster of electronic messages having a common content from the plurality of electronic messages according to a similarity analysis, calculating, using a processor, an electronic message social profile for members of the cluster based on a combination of respective the at least one user behavior tag of the members of the cluster, and associating the electronic message social profile with the members of the cluster.