Thermal management of a backup battery unit for datacenter applications is described. In one embodiment a method includes sending first control signals to a pump and a fan to set default speeds. The method includes collecting a battery discharge current from the battery and an ambient air temperature of the environment proximal to the battery. The method includes calculating an optimal control function based on the battery discharge current and the ambient air temperature. The method also includes determining an adjusted pump speed and an adjusted fan speed based on the optimal control function. The method includes sending the adjusted pump speed to the pump and the adjusted fan speed to the fan. A solution for optimizing the cooling power use of the fan and the pump is proposed and at the same time maintaining thermal conditions of the battery cells under dynamic and static conditions are disclosed.