A method for generating a targeted label is provided. An official account in a social network platform is determined by processing circuitry of an apparatus. A plurality of user accounts in the social network platform that follows the official account of the determined provider is determined. Each of the plurality of user accounts has a corresponding user label that indicates a user attribute of a user associated with the respective user account. The plurality of user accounts is added to a set of targeted user accounts. The targeted label for the recommendation information is determined according to the user labels of the plurality of user accounts. Subsequently a set of target user accounts in the social network platform is determined according to the determined targeted label, and the recommendation information is sent to user clients of the user account included in the set of target user accounts.