In one aspect, a headset may include at least one processor, at least one transparent display accessible to the at least one processor, and storage accessible to the at least one processor. The storage may include instructions executable by the at least one processor to detect an indication accompanying audio video (AV) content, with the indication associated with augmented reality (AR) content. The AR content may be different from the AV content but associated with the AV content. The instructions may also be executable to transmit a request for the AR content, receive the AR content, and present the AR content on the at least one transparent display.