An optical assembly and a display apparatus are provided. The optical assembly includes a cover plate, an optical transparent adhesive, a polarizer, a display panel, and an antireflection coating. The antireflection coating is disposed at a location corresponding to a camera, and is configured to reduce the reflectivity of incident light entering the camera. The antireflection coating is disposed at the location corresponding to the camera, so as to reduce the reflectivity of the incident light entering the camera, thereby increasing a mount of admitted light of the camera.