Systems and methods are provided for allowing responses to offers displayed with digital content. The responses may be provided on a receiver system via a conventional feedback through the same distribution channel through which the content and offer were provided, or through an alternative channel, with data being transmitted from an alternative channel device to a transacting entity. For time-shifted playback, content is identified and time-adapted offers may be provided, taking into account factors such as the content, the time of play back, the date of play back, and so forth. The alternate response channel may be more suitable for time-adapted offer responses then for contemporaneously transmitted offers.