Disclosed herein is a reception apparatus including: a reception block configured to receive broadcast content broadcast via a broadcasting network; an acquisition block configured to acquire inserted content that is inserted in the broadcast content during the reception thereof; an output block configured to output at least one of the broadcast content and the inserted content; a switch block configured to switch between the broadcast content and the inserted content outputted from the output block; and a buffer configured to sequentially store data of the received broadcast content when the broadcast content is switched to the inserted content; wherein, if the inserted content is switched to the broadcast content, the output block outputs the broadcast content from the buffer while the inserted content is outputted.