Techniques for dynamic notifications including generating a machine learning model based on user profiles of a collaboration application. The technique further including receiving a first message from input to a first user interface presenting the collaboration application and associated with a first user profile, the first message including first content and a domain specific language (DSL) condition. The technique further including generating a plurality of notification groups, presenting the plurality of notification groups, and receiving a selected notification group. The technique further includes sending the first content to each user profile in the selected notification group.