A method and system for dynamically customizing website displays is provided. Upon receiving a request from a user to display a web page, the geographic locations of items described on the web page is determined as well as the geographic location of the user. A relevance of the locations on the web page to the user is determined according to proximity. If the locations are determined to be relevant to the user weather data associated with the locations on the web page and the location of the user is retrieved. Content on the web page related to the weather data is identified, and the standard style sheet for the web page is modified to generate a customized style sheet, wherein weather-related content is displayed more prominently than it would be in the standard style sheet.