A congestion/overload control method and apparatus are provided. The method includes: learning, by a gateway device, information about network access time of a User Equipment (UE) or UE group; and rejecting or discarding, by the gateway device, session management request messages of the UE or UEs in the UE group beyond the network access time of the UE or UE group; or discarding, by the gateway device, data of the UE or the UEs in the UE group beyond the network access time of the UE or UE group. Embodiments of the present invention can perform congestion/overload control differentially on the UE or UEs in the group, implement congestion/overload control on the gateway device, avoid congestion/overload caused by a large number of UEs on the gateway device, and improve the efficiency of congestion/overload control.