The information processing apparatus in one embodiment of the present invention is an information processing apparatus for selecting an image from among a plurality of images in response to instructions of a user and having: a reception unit configured to receive specification of an object on one image of the plurality of images; a detection unit configured to detect the object from each of the plurality of images; a display unit configured to display an area corresponding to the detected object of each of the plurality of images so that the area is emphasized more than the other areas in each of the plurality of images; and a selection unit configured to select one of the plurality of images in response to the instructions by a user after the display by the display unit.