Systems, methods and products for content management where a dynamic data service layer is provided between a content server layer to route requests from various content server instances to various database instances. The dynamic data service layer maintains an instance pool of available database instances and a connection pool of available connections to each database instance. A content server instance submits a corresponding request to the dynamic data service layer, which then examines the instance pool to identify a database instance that can service the request and examines the connection pool to identify an available connection to the identified database instance. The request is submitted to the identified database instance through the identified connection, and the responsive data is stored at a memory location which is accessible by the content server instance and can be read using a starting memory address and the length of the stored data.