A method, system and computer program product for determining a data standardization score for an attribute of a dataset. A data standardization score is calculated, which reflects whether data quality of attribute values would increase if a standardization rule is applied to the attribute values. Based on attribute metadata, it may be determined whether an indication to carry or not to carry out standardization is available for at least part of the attribute values of the dataset. In response to finding the indication, a respective value may be set for the data standardization score. In response to not finding the indication, a data standardization score algorithm may be run on the at least part of the attribute values of the dataset. The data standardization score value may be compared to a predefined criterion to determine whether data standardization is to be applied on the attribute.