Some embodiments of the invention concern a novel and interactive way to deliver telematics solutions by separating the delivery of the hardware and software component of a telematics device. The software telematics application is selected and delivered to the customer's telematics device by in-application purchases via the customer's mobile device. The mobile device contains a user interface that is adapted to control and configure the telematics device. The customers may upgrade their telematics applications using their mobile devices. A retailer may also request the upgrade of a customer's telematics application using the retailer's mobile device. The user interface also provide a customer profiler tool to provide individualized search results and recommend telematics applications based on the customer's profile.