A content reproducing apparatus is provided. The content reproducing apparatus includes: a communicator configured to periodically transmit and receive a connection signal with a terminal; a content outputter configured to output content; a memory configured to store one or more instructions; and a processor configured to execute the one or more instructions stored in the memory to control the content outputter to adjust the output of the content, based on a distance to the terminal being greater than a certain distance, the distance being obtained based on the connection signal.