Techniques for providing domain name and URL visual verifications to increase security of operations on a device. The techniques include a visual indicator and/or warning to a user on the user's computing device that a domain or URL requested by the user and the device is unpopular, new, unknown, inauthentic, associated with malware or phishing, or in some other way, risky. The techniques include identifying a domain name in a communication received by a computing device and then determining a popularity ranking and/or an age of the domain name. The device can render, for display on a screen of the device, a visual indicator having the popularity ranking and/or the age of the domain name. Also, the techniques can include identifying a URL in a communication received by a computing device and then rendering, for display on a screen of the device, a visual indicator having the entire URL.